Customer Relationship Management


Customer Relationship Management

Customer Relationship Management CRM(Customer Relationship Management)Customer relationship management systems track and measure marketing campaigns over multiple networks. These systems can track customer analysis by customer clicks and sales. Places where CRM is used include call centers
, social media, direct mail, data storage files, banks, and customer data queries. CRM software is designed to help businesses meet the overall goals of customer relationship management (See CRM definition). Today's CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer's known history and prior interactions with your business. CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.